Get your new Féroce frames on-the-spot and made-to-order with custom cut Rx lenses.

Save your spot at HEYWEAR Studio NoHo using referral code FEROCE.

$129 lens service includes same-day premium clear Rx lenses, all-inclusive coatings and a comprehensive eye screening. Féroce frames range from $125-$165.

A model in tan feroce sunglasses


Accessible Luxury, timeless designs

"Our glasses are made with high grade materials designed to withstand multiple lifetimes. The sleek silhouettes nod to an American-French background with a timeless aesthetic accentuated by modern touches"

3 different sunglasses in black red and tan

Materials & more

What makes a Féroce frame special?

"All Féroce eyewear is produced from sheets of Mazzucchelli acetate, the highest grade cellulose acetate, a high-quality plastic originating from the renewable resources of wood pulp and natural cotton fibers. Acetate retains its color brightness impeccably over time because its hue is embedded in the material."